New York City’s colors were celebrated over the summer with a unique public installation, Manhattan Color Walk. From the buckets of lavender mums at the corner bodega to the forest green scaffolding covering a building under construction, the walk paid special homage to all the colors that make New York City unique. Each color in the striped installation corresponded to a specific moment encountered by the Color Factory creative team, while walking and exploring 265 streets — from the uppermost part of Manhattan at West 220th Street down to Battery Park.
The Color Factory team walked over 50 miles and took more than a thousand photos over the course of a few weeks to create the portrait of the city. Manhattan Color Walk showcased the colors and diverse stories that bring New York City to life, and encouraged visitors to consider how color helps define a place and contribute to their sense of togetherness.
This was all a precursor to the pop-up interactive exhibit running now through October in NYC. Color Factory is a collaborative interactive exhibit that debuted in San Francisco in August 2017. What was intended as a month-long run unexpectedly flourished for another eight sold-out months.
20,000 square feet in SoHo’s Hudson Square neighborhood features brand-new participatory installations of colors collected around the city— hues that invite curiosity, discovery and play. Artists, creatives, and designers tell their unique color stories and engage vistor’s senses through 16 participatory installations. Your instagram feed will never be the same.